Share Links & Referrals
Every registered attendee can invite others with a personal link. The platform counts how often each link is opened and how many registrations it brings in, and credits the person who shared it, so you can see who grows your audience.
Access: attendees create and use share links; there's nothing to turn on. Admins and marketers set a webinar's share and calendar text; only admins set the organization defaults in Settings → General. Every dashboard role can view share activity on contacts and in Analytics.
How a share link works
- An attendee clicks a share button, for example Trimite pe WhatsApp ("Send via WhatsApp") in the lobby. The platform creates their personal link,
webinars.yourdomain.com/s/followed by a 12-character code, and opens WhatsApp with your share message and that link. - A friend opens the link. The click is counted and the friend lands on the webinar's page on your public site, or on its landing page if the webinar has a Default Funnel. The address carries the referral code plus campaign parameters:
utm_source=referral,utm_mediumset to the channel,utm_campaignset to the webinar's slug, andutm_contentset to where the link was shared from. - The friend registers, in the attendee app or through a landing-page form. The registration is credited to the sharer's link.
Each person gets one link per webinar, channel and place it was shared from, and the same link is reused every time. The link leads to the webinar rather than to a particular session: the friend registers for whichever session the webinar page or landing page offers.
A registration is credited to the link only when:
- The friend registers after arriving through the link. The referral code travels with them from your public site to the registration form, but if they close the tab and come back another way, it's lost.
- It's a new registration. Registering again for a session they're already registered for doesn't count.
- The friend isn't the sharer. Registering through your own link doesn't count as a referral, though the click is still counted.
When the link is posted in a messaging app or social network, its preview shows the webinar's SEO Title and SEO Description (or its title and description when those are empty) and the OG / Social cover image. See Creating a Webinar.
Where attendees get their link
| Where | Buttons | Source on the Shares tab |
|---|---|---|
| Lobby | Trimite pe WhatsApp, Trimite pe Messenger and Trimite pe Email under Trimite mai departe ("Pass it on") | Lobby |
| Watch page | The share icon in the chat header: the same three, plus Intră în grupul WhatsApp ("Join the WhatsApp group") when the webinar has a group | Watch |
| Registration Confirmation email | The email variables you place in the template | Confirmation email |
| Webinar Reminder email | Same | Reminder email |
| Webinar Starting Now email | Same | Starting email |
| Replay Available email | Same | Replay email |
| Your landing and thank-you pages | Share buttons you add to the page, see below | thankyou_page, landing_page or page, depending on the kind of page |
What attendees see in the lobby and on the watch page is described in Registration & Attendee Experience.
Channels
| Channel | What opens | Message |
|---|---|---|
| WhatsApp, with the message ready to send | Your share text, with the personal link | |
| The attendee's email app | Subject: the webinar title. Body: your share text | |
| Messenger | Facebook's Messenger send dialog when an App ID is set in the Meta / Facebook Ads card in Integrations; otherwise Facebook's share dialog | The link only |
| Facebook, X, LinkedIn | Only from share buttons on your pages | See Share buttons on your pages |
| Google Calendar, Outlook Calendar | The attendee's calendar, with the event filled in | Your calendar text |
| WhatsApp Group | The group's invitation | None |
The calendar and WhatsApp group rows aren't invitations. The lobby's Adaugă în calendar ("Add to calendar") and Intră în grupul WhatsApp buttons, and the calendar links in emails, go through the same tracked links so that you can count their use. They never bring in registrations.
In emails, the Messenger link reuses the WhatsApp link, so its clicks are counted on the WhatsApp row.
Customize the share message
The share text is the message for WhatsApp and email shares. The first of these that is set is used:
- The webinar's Share Text: Webinars → (your webinar) → Settings, then the Settings tab.
- Your organization's Default Share Text: Settings → General, Share Settings card.
- The built-in default: the webinar title, a line break, then the link.
| Variable | Replaced with |
|---|---|
{{webinar_title}} | The webinar title |
{{url}} | The sharer's personal link |
For example: Vino cu mine la {{webinar_title}}! Înscrie-te gratuit: {{url}}
Always include {{url}}. Without it the message carries no link, so there's nothing to click or count.
The calendar event text follows the same order with the webinar's Calendar Event Description and the organization's Default Calendar Text (Settings → General, Calendar Event Description card), and the same two variables. In calendar text, {{url}} is the session's lobby link, not a share link.
Share links in emails
Share links are available to your email templates as variables. Add them to the templates in your email provider; see Email Notifications.
| Variable | What it does | Emails |
|---|---|---|
{{whatsapp_share_url}} | Opens WhatsApp with your share text and the recipient's personal link | Confirmation, Reminder, Starting Now, Replay Available |
{{email_share_url}} | Opens an email with your share text and the recipient's personal link | Confirmation, Reminder, Starting Now, Replay Available |
{{messenger_share_url}} | Opens Messenger (or Facebook) sharing with the recipient's personal link | Confirmation, Reminder, Starting Now, Replay Available |
{{google_calendar_url}} | Adds the event to Google Calendar, tracked | Confirmation, Reminder |
{{outlook_calendar_url}} | Adds the event to Outlook, tracked | Confirmation, Reminder |
{{whatsapp_group_url}} | Opens the WhatsApp group invitation, not tracked | Confirmation, Reminder, Starting Now, Replay Available |
Personal links for emails are created when the email is sent, for every recipient, whether or not your template uses them. They need your public site's domain; without one (see Custom Domains), emails fall back to plain lobby links that aren't counted.
Starting Now and Replay Available emails sent on schedule
These two emails carry personal share links only when a moderator uses Go Live or End Session in the live control panel. When the session changes status on its own at the scheduled time, {{whatsapp_share_url}} and {{email_share_url}} are empty and {{messenger_share_url}} shares the lobby link without tracking. Keep this in mind before you put share buttons in those two templates.
Calendar links and multiple sessions
A calendar link adds the webinar's current session at the moment it's clicked (live first, then open, scheduled and replay), which isn't always the session the attendee registered for. See Calendar and WhatsApp group.
Share buttons on your pages
When you publish a page, its share buttons are tagged for tracking automatically. A link counts as a share button when it points to one of these:
| Link | Channel | Required parameter |
|---|---|---|
https://wa.me/, api.whatsapp.com/send, web.whatsapp.com/send | text= | |
facebook.com/sharer/sharer.php, facebook.com/sharer.php | u= | |
fb-messenger://share | Messenger | link= |
twitter.com/intent/tweet, x.com/intent/post, x.com/intent/tweet | X | url= |
linkedin.com/sharing/share-offsite | url= | |
mailto: | body= |
For example: https://wa.me/?text=Hai%20la%20webinar%20https://webinars.yourdomain.com/webinars/your-slug. A button without its parameter stays untracked, and publishing ends with a message that lists those buttons so you can fix them and publish again.
A tagged button is tracked only when the page was opened with the visitor's registration in its address, which is the case for the page a funnel form leads to after someone registers (usually the thank-you page). Anywhere else, the button works exactly as written, without tracking.
When a tracked button is clicked:
- WhatsApp and email buttons open with your configured share text, not the text written in the button.
- Facebook and Messenger buttons share the personal link.
- X and LinkedIn buttons keep the text written in the button, with its address replaced by the personal link.
See Landing Pages to add buttons to a page.
Read the results
Shares tab on a contact
Open Contacts → (the contact) → Shares. The Share Activity card lists one row per personal link, newest first, or shows "No shares." The contact's Overview shows the number of rows as Shares.
| Column | Meaning |
|---|---|
| Webinar | The webinar the link invites to. |
| Channel | WhatsApp, Messenger, Email, Facebook, Google Calendar, Outlook Calendar or WhatsApp Group. X and LinkedIn show as twitter and linkedin. |
| Source | Where the link was created: Lobby, Watch, Confirmation email, Reminder email, Starting email, Replay email, or a page source. |
| Clicks | How many times the link was opened. |
| Registrations | New registrations credited to the link. |
| Shared | When the link was created. |
A row isn't proof of sharing
A row appears as soon as a link exists, and emails create links for every recipient: a confirmation email adds four rows (WhatsApp, Email, Google Calendar and Outlook Calendar), and a reminder email four more. Clicks aren't de-duplicated: repeat visits and automatic link previews in messaging apps can add to it, and on calendar and WhatsApp group rows most clicks are the attendee's own. Registrations is the number to rely on.
The referred person's contact
On the referred contact's Funnels tab, the funnel entry has a referral badge. Its details include a Share Referral section with Channel, Platform (where the link was shared from, such as lobby or email_confirmation) and Share ID.
This only appears when the registration was recorded in one of the webinar's funnels: always for landing-page forms, and for attendee-app registrations when the webinar has a Default Funnel that includes a form step. The Shares tab counts every credited registration either way.
Analytics
On Analytics, a webinar's Referral Channel and Referral Source cards, under Audience, Geography & Referrals, break down the registrations that came through share links. Because share links add campaign parameters, the same registrations also appear in the Source card as referral, in Medium by channel, and in Content by where the link was shared from. These cards count registrations recorded in the webinar's funnels, with the same condition as the Funnels tab.
You can also ask questions about share activity in Ask.
Events, lead scores and segments
If the sharer has given the personalized-recommendations consent (Recomandări personalizate):
- A Share event is recorded when they use a share button in the lobby, on the watch page or on one of your pages, including the calendar and WhatsApp group buttons. In the lobby and on the watch page, every click records one. Buttons in emails don't record events.
- A Referral event is recorded when someone registers through their link.
Both appear on the contact's Events tab with their channel and source. They add to the lead score as Share Generated (3 points by default for each recorded share, so repeated clicks add up) and Share Referral (10 points by default), and they can be matched in segments with the Shared Webinar and Brought Referral rules.
Without that consent, the Shares tab still counts clicks and registrations, but no events are recorded, so the contact earns no share points and doesn't match those segment rules.
Deleting share data
Share links and their counts are kept until the contact is erased. When you process a GDPR deletion for a contact, their share links are deleted: opening one then leads to your public site's home page, and the registrations they referred no longer show the referral.