Webinar Overview & Attribution

Each webinar has its own page in the dashboard, with tabs for its sessions, members, funnels, automations and segments. The attribution report in Analytics adds the numbers: how many people registered for the webinar, how many attended, and where they came from.

Access: all roles can view webinar pages and the attribution report. Actions on the tabs follow each feature's permissions; for example, only admins and marketers can edit the webinar, its sessions and its members.

The webinar page

In the sidebar, click Webinars. Each card shows the webinar's cover and title, and the status and date of its next upcoming session (or No sessions). Click a card to open the webinar.

Next to the title, badges show the type (live or evergreen), the visibility (public, unlisted or private) and, when it's on, members only. The top bar has:

• View Page: opens the webinar's page on your public site.
• Settings: opens the Edit Webinar panel (Creating a Webinar). Admins and marketers only.
• New Session: opens the Schedule so you can add a session (Sessions & Lifecycle). Admins and marketers only.

Tabs

Tab	What it shows	More
Overview	Counts and details of the webinar, described below
Sessions	The webinar's sessions with their status, label and live start time, and buttons to Import registrations, Edit a session and open its Live Panel	Sessions & Lifecycle
Members	People with a membership to this webinar, their paid-until date and status	Members-Only Webinars
Funnels	Funnels linked to the webinar: name with a Live, Draft or Archived badge, type, number of steps and entries, and creation date. Click a row to open the funnel.	Funnels
Automations	Automations tied to the webinar: trigger, status, number of steps and enrolled contacts. Admins and marketers can activate, pause or delete them from here.	Automations
Segments	Segments whose rules mention this webinar, with their type (Rule-based or Manual) and member count	Segments

Overview tab

Four cards count the webinar's Sessions, Funnels, Automations and Segments. Click a card to open that tab.

The Details card lists:

• Slug, linking to the webinar's public page.
• Timezone, marked (org) when it comes from your organization's settings.
• Password, only if one is set. It doesn't restrict access; see Creating a Webinar.
• Created, Updated and Created By.
• Chat Keywords, with each keyword's matching mode, if the webinar has a watchlist.

The Overview tab doesn't show registration or attendance numbers. For those, use the attribution report below. For a single session's live statistics, see the live control panel.

Attribution report

1. In the sidebar, click Analytics. The Attribution tab opens.
2. In Select a webinar, pick the webinar.
3. Optionally, limit the report to one session (All sessions by default) and to a date range (All dates by default).

The report counts people by the date they registered. Date ranges cover whole days, counted in UTC. The filters are saved in the page address, so you can bookmark or share a filtered report.

Registration numbers

Card	What it counts
Total Registrations	All registrations for the webinar or session in the period, including canceled and imported ones. Below the number: how many unique contacts they belong to (someone registered for two sessions counts once).
Attended	Registrations with the status attended: people who opened the watch page at least once, before, during or after the live. The percentage is attended registrations out of all registrations.
No-Shows	Registrations marked no_show. They only appear once the webinar's last session has closed (When registrations become no-shows).
Canceled	Registrations that were canceled, by the person or by your team.

Registrations that are still waiting for the session (registered) don't have a card: they're the rest of the total. See Registration statuses.

Breakdowns

Below the cards, breakdowns show where registrations came from. Each table lists the top 5 values with their count and share; click View all N rows to see more (up to 50). Bar charts show the top 8 values.

Campaign Performance

Breakdown	What it groups by	Shown when missing
Source	The utm_source tag of the link the person arrived through	(direct)
Medium	utm_medium	(direct)
Campaign	utm_campaign	(not set)
Content	utm_content	(not set)
Click Platform	The ad click ID in the link: fbclid shows as meta, gclid as google, ttclid as tiktok and li_fat_id as linkedin	(direct)

Devices & Technology

Breakdown	What it groups by	Shown when missing
App vs Web	Mobile App for registrations recognized as coming from your mobile app, Web for everything else
Device Type	The kind of device used to register, detected from the browser	(unknown)
Operating System	The device's operating system	(unknown)
Browser	The browser used to register	(unknown)

Audience, Geography & Referrals

Breakdown	What it groups by	Shown when missing
Audience Type	Each unique contact once: New Contact (their first registration with your organization), New to Webinar (a known contact registering for this webinar for the first time) or Returning (registered for this webinar before, for another session). Percentages are of unique contacts.
Country	The country of the registrant's IP address	(unknown)
Referral Channel	For people who came through another attendee's share link: the channel the link was made for, such as whatsapp, email or messenger
Referral Source	Where that share button was, such as lobby or email_reminder

How attribution is captured

When someone arrives on one of your landing pages, your public site or a session's registration page, the address they came through is remembered for that browser tab, including:

• UTM tags: utm_source, utm_medium, utm_campaign, utm_content and utm_term.
• Ad click IDs: fbclid, gclid, ttclid and li_fat_id. Ad platforms add these to your ad links on their own.
• The page they landed on and the site that sent them.
• The share token of an attendee's share link, if they came through one.

These are carried along as they move from page to page and are saved when they register, together with their device, operating system and browser, and the country of their IP address.

Share links tag themselves: they add utm_source=referral, utm_medium set to the channel, utm_campaign set to the webinar's slug, and utm_content set to where the share button was. Someone who registers through their own share link isn't counted as a referral. See Share Links & Referrals.

Why the numbers don't always add up

• The cards count registrations. The breakdowns count every entry into the webinar's funnels that is tied to a contact: registrations made through a funnel form and registrations made directly on a session's registration page when the webinar has a Default Funnel, but also tracked-link clicks, webhook events and other step entries. Registrations that didn't come through one of the webinar's funnels have no source data. That includes imported registrations, members entering a members-only session, and direct registrations when there's no default funnel. They're in the cards but missing from the breakdowns, or show up as (direct).
• Someone who entered more than one of the webinar's funnels, or registered for several sessions, can appear more than once in a breakdown.
• Breakdown percentages are calculated against Total Registrations (Audience Type uses unique contacts), so they don't always add up to 100%.
• The date range filters the cards by registration date and the breakdowns by the date people entered the funnel.

Tips for clean attribution

• Tag every ad, email and social link that points to your landing pages with UTM tags.
• Keep tag values consistent: the report groups exact values, so Facebook and facebook appear as two rows.
• Set a Default Funnel on the webinar so direct registrations are attributed too.