Creating a Webinar

A webinar is the event itself: its title, description, images and settings. Each scheduled run of it is a session, with its own dates, registrations and live room. You set the webinar up once, then add as many sessions as you need.

Access: admins and marketers can create, edit and delete webinars; moderators and staff can view them.

Create a webinar

1. In the sidebar, click Webinars, then Create Webinar.
2. Enter a Title. The Description is optional.
3. Click Create Webinar.

You return to the Webinars list, where the new webinar shows as a card marked No sessions. Click the card to open it and finish the setup.

A new webinar starts with these settings:

Setting	Starting value
Type	Live
Visibility	Unlisted: anyone with the link can open it, but it isn't listed on your public site
Slug	An automatically generated ID. Replace it with something readable before you share links.
Timezone, Locale, Date Format	Your organization's Regional Defaults from Settings → General

Before you promote the webinar:

1. Set a readable Slug and upload the Cover Images (Info tab).
2. Set Visibility to Public if it should appear on your public site (Visibility).
3. Create a funnel for it in Funnels. You need at least one to schedule a session.
4. Add a session from the Schedule (Add a session).

Edit a webinar

1. Go to Webinars and open the webinar.
2. Click Settings in the top bar. The Edit Webinar panel opens with three tabs: Info, SEO and Settings.
3. Change what you need on any tab, then click Save Changes. Cancel closes the panel without saving.

If a change can't be saved, the reason appears at the top of the panel, for example when another webinar already uses the slug. Settings apply to every session of the webinar. Saving also refreshes the webinar's pages on your public site; see Keep the public site up to date.

To see the webinar's public page, click View Page in the top bar. For a tour of the webinar's tabs, see Webinar Overview & Attribution.

Creating, editing and deleting webinars is recorded in the Audit Log.

Info tab

Field	What it does
Title	Required. Shown on your public site, on the attendee pages and in emails ({{webinar_title}}).
Description	Shown on the webinar's public page (each line break starts a new paragraph) and, cut to two lines, on your public site's webinar cards. Also used as the search and link-preview description when SEO Description is empty.
Slug	The last part of the webinar's public address, webinars.yourdomain.com/webinars/your-slug. It must be unique within your organization. If you empty the field, the current slug is kept.
Cover Images	Three versions of the webinar's image for different places. See Cover images.

Changing the slug breaks existing links

The old address stops working as soon as you save. That includes share links your attendees have already sent, because they point to the old address. Pick the slug before you start promoting, and use only lowercase letters, numbers and hyphens.

Cover images

Click or drag an image onto each box. Files can be JPEG, PNG or WebP, up to 5 MB and at most 4096 pixels on either side. Each upload is cropped from the center to the version's shape and scaled down to the sizes below (never enlarged).

Version	Size	Where it's used
HD (16:9)	1920×1080	Webinar cards in the dashboard and on your public site, the top of the webinar's public page, session cards in the attendee app, and the registration, lobby and member sign-in pages
OG / Social	1200×630	The preview image when someone posts the webinar page, or an attendee's share link, on social media or in a messaging app
Square (1:1)	1080×1080	The featured event card on the attendee app's home page

To remove an image, click the × on its preview. New and removed images take effect when you click Save Changes. Without an HD image, cards on your public site show a placeholder.

SEO tab

These fields control how the webinar's public page appears in search results and link previews.

Field	What it does
SEO Title	The page title in search results and browser tabs. If empty, the webinar title is used, followed by your organization's name (the SEO Name from Settings → General, if set). If you fill it in, it's used exactly as written.
SEO Description	The description in search results and link previews. If empty, the webinar's Description is used.
SEO Keywords	Comma-separated keywords added to the page's metadata.

The same title, description and OG / Social image are used in the previews of attendees' share links. The webinar page also tells search engines that it's an online event, with the start and end time of the session it currently shows.

Each field has a sparkle button that writes a suggestion with AI. Add optional instructions, click Generate, then Use This to put the text in the field; it's saved when you click Save Changes. Suggestions are based on the webinar's saved title, description and type, so save your other changes first. They're written in the language of your organization's locale from Settings → General, not the webinar's own Locale override.

INFO

If the webinar has a Default Funnel, visitors to its public page are sent to the funnel's landing page, which has its own SEO settings. See Landing Pages.

Settings tab

Field	What it does
Default Funnel	Appears once the webinar has at least one funnel. Sends visitors of the webinar's public page to a funnel's landing page. See Default funnel.
Waitlist	Lets the webinar's funnel forms accept sign-ups while there's no session to register for. See Waitlist.
Members Only	Limits watching to people with an active membership. When it's on, a Subscribe Link field appears for the page where people buy a membership. See Members-Only Webinars.
Type	Live or Evergreen. See Type.
Visibility	Public, Private or Unlisted. See Visibility.
Password	Not enforced. See the warning below.
Share Text	The message attendees send when they share the webinar by WhatsApp or email. See Share text and calendar text.
Calendar Event Description	Not saved at the moment. See Share text and calendar text.
WhatsApp Group Invite Code	The code at the end of your WhatsApp group's invite link (chat.whatsapp.com/CODE). Until the session starts, registered attendees see a Grupul WhatsApp ("WhatsApp group") box in the lobby with an Intră în grupul WhatsApp ("Join the WhatsApp group") button. Emails can include the link as {{whatsapp_group_url}}.
Regional Overrides	Timezone, Locale and Date Format for this webinar only. See Regional overrides.
Chat Keyword Watchlist	Words to watch for in the live chat. See Chat keyword watchlist.

The Password field doesn't protect anything

A password you enter is saved and shown on the webinar's Overview tab, but attendees are never asked for it, so it doesn't restrict access. It's also included in the session information the attendee app loads, which anyone can read: don't reuse a real password here. To limit who can watch, use Members Only or Private visibility.

Visibility

	Public	Unlisted	Private
Listed on your public site (webinars list, home page, sitemap)	Yes	No	No
Sessions listed on the attendee app's home page	Yes	No	No
Webinar page opens from a direct link	Yes	Yes	No, shows a not-found page
Session registration, lobby and watch pages open	Yes	Yes	No, show a not-found page

New webinars start as Unlisted. Use Private to take a webinar offline without deleting it. Published landing pages of the webinar's funnels stay reachable at their own addresses whatever the visibility, and their forms still register people; unpublish them separately if needed (Landing Pages).

Type

Live and Evergreen webinars run the same way: their sessions follow their dates, go live and move to replay on schedule. The type only changes how attendance is labeled:

• Every visit to a session of an Evergreen webinar is recorded with the attendance mode evergreen instead of pre_show, live or replay (see Attendance modes). You can filter on it in segments.
• As a result, anything that counts live attendance specifically, such as a funnel step or KPI card based on attending live, doesn't count visits to an Evergreen webinar.

The type also shows as a badge next to the webinar's title, and AI receives it as context when it writes landing pages.

Default funnel

The Default Funnel list appears once at least one funnel is linked to the webinar. Choose None (show webinar page) or one of the webinar's funnels. With a funnel selected:

• Visitors to webinars.yourdomain.com/webinars/your-slug are redirected to the funnel's first landing page, with any UTM and ad-click parameters kept in the address. If the funnel has no landing page step, the webinar page shows as usual. Saving the funnel's steps updates the redirect. If the funnel's first page is replaced because another funnel took it with Swap and use here (see Move a page from another funnel), open the webinar's settings and click Save Changes so the redirect points to the new page.
• People who register directly on a session's registration page (for example from the attendee app's home page or a link to the session) are added to the funnel's form step, together with where they came from. Without a default funnel, these registrations are missing from the breakdowns of the attribution report.
• The waitlist uses this funnel's landing page.

Deleting the default funnel doesn't clear this setting

After you delete the funnel, the webinar page keeps redirecting to its old landing page. Open the webinar's settings and click Save Changes (or pick another funnel) to remove the redirect.

Waitlist

When Waitlist is on and the webinar has no session people can register for (no sessions yet, or only archived ones), forms on the webinar's funnel pages still accept submissions. Each one is saved as a waitlist entry that isn't tied to a session. With the waitlist off, those forms can't be submitted until there's a session.

To follow up with waitlisted people:

• Start an automation with the Waitlist form submitted trigger, for example to send the Waitlist Confirmation email.
• Add a Wait for Event step set to Session opened (new session available). When a new session of the webinar reaches its Featured From time, the automation continues, for example to send the Waitlist — Session Available email.
• Use the Waitlist Entry rule in segments to find waitlisted contacts.
• On landing pages, show waitlist-only content with the is_waitlist variable (Landing Pages).

TIP

A session without a Featured From date never becomes Open, so automations waiting for a new session don't continue for it. See Session statuses.

Share text and calendar text

Share Text is the message attendees send when they share the webinar from the lobby's Trimite mai departe ("Pass it on") buttons or from share links in your emails. Use {{webinar_title}} for the title and {{url}} for the attendee's personal share link, which tracks the people they bring (Share Links & Referrals). If you leave the field empty, the Default Share Text from Settings → General is used. If that's empty too, the message is the webinar title with the link on the next line.

Calendar Event Description is meant to replace your organization's default text in the calendar event that Adaugă în calendar ("Add to calendar") links create. The per-webinar value isn't saved at the moment: after you save, the field is empty again, and every webinar uses the Default Calendar Text from Settings → General. If that's empty, the event description is the webinar title with the session link on the next line.

Regional overrides

Each webinar uses your organization's Regional Defaults from Settings → General unless you set an override here. Under each field, the panel shows whether it's Using org default or Overriding org default. Click Reset to go back to the default.

Field	What it controls
Timezone	How the session times you type in the Edit Session panel are read, and the time zone in which session dates and times are shown in the dashboard's session panels and lists, on your public site, in the attendee app and in emails, and for automatically generated session labels. The Schedule calendar grid uses your computer's time zone instead.
Locale	Month and day names in dates. In emails, times use the 24-hour clock for Romanian and the 12-hour clock for other locales. It doesn't translate the attendee pages, which are in Romanian.
Date Format	The short date pattern, such as DD.MM.YYYY or MMM DD, YYYY, used in dashboard tables, in email dates and in generated session labels.

Session times are stored as exact moments. If you change the time zone later, existing sessions are displayed differently but still happen at the same moment.

Chat keyword watchlist

Add words you want to spot in the live chat, such as product names or "price". Type a keyword, pick Exact (whole word) or Contains (anywhere, including inside longer words), then press Enter or click Add. Remove a keyword with its ×.

• Keywords need at least 2 characters, and you can add up to 50.
• Matching ignores upper and lower case and diacritics. Keywords are saved in lowercase without diacritics.
• Matches are recorded for attendees who allowed behavioral tracking, so you can use them in segments.

The saved keywords also show on the webinar's Overview tab, and you can edit the same list from a session's live control panel. For how matches work during a live session, see Chat & Moderation.

Delete a webinar

1. Open the webinar and click Settings.
2. On the Settings tab, scroll to Danger Zone and click Delete Webinar.
3. Confirm. You return to the Webinars list.

Deleting a webinar can't be undone

Deleting removes the webinar, all of its sessions and their live data (chat, polls, attendance), its poll library and its uploaded images. The registration, lobby and watch links of its sessions stop working.

Some things are kept:

• Your contacts and what's already recorded about them, including their registrations, attendance and activity for this webinar.
• Funnels, landing pages, offers, automations and segments that refer to the webinar. Archive or delete them separately if you no longer need them.

Keep the public site up to date

Your public site caches pages so they load fast. Saving a webinar or a session refreshes the affected pages automatically: the webinar page, the webinars list, the home page and landing pages that show the webinar's details. Every automatic session status change refreshes them too.

If a page still shows old content, an admin can click Clear Cache in Settings → General to refresh the whole public site.